Sales Promotional Campaign of Turkish Airlines Essay

Sales Promotional Campaign of Turkish Airlines - Essay Example Because of the company's success in capturing a larger volume of passenger as compared in 2006, and aims to increase the passenger traffic by 28% this year. (Focus on Travel News, 2007a) For this study, the student will concentrate on examining and analyzing the sales promotion campaign that has occurred in Turkish Airlines over the past two years. In the process of discussing the sales promotional campaigns made by Turkish Airlines, the student will concentrate on applying the marketing principles in each promotional activity that will be discussed in the study. The main purpose of sales promotion is to stimulate consumers' interest in developing a long-term business relationship with the airline company. (Kotler, 2000: p. 598) As a result of providing the general public with free management-advisory service with regards to the products and services offered by Turkish Airlines, sales manager are expected to develop sales promotional strategies that could attract new customers and/or frequent brand switchers. In most cases, this can be done by offering the public with low price yet high quality services. As soon as sales managers are able to capture a portion of its target market, managers should be able to satisfy the customers' individual needs to increase loyalty of its customers. For Turkish Airlines to be able to develop and implement effective sales promotional activities, sales managers should carefully identify its target market and target audience for each sales promotional campaign. Even though the target markets of Turkish Airlines are the local and international travellers, a large portion of its sales have been reported to be coming from the local citizens of Turkey. (Ogutcu, 1998) For this reason, the company should also focus on reaching the international markets to enable the company increase its global market shares. Offers '111 on Specific Destinations Since December 2006, Turkish Airlines declared to offer a one-month special destination sales promotional campaign at '111 on economy class and '333 on business class each month. (Focus on Travel News, 2007c, 2007e, 2007h, 2007i) By publicly announcing special destination promo throughout the entire month, Turkish Airlines was able to effectively capture the interests of the local citizens

The Puritans Essay Example | Topics and Well Written Essays - 1000 words

The Puritans - Essay Example On September 6, 1620, the Mayflower, a sailing vessel, started her "memorable voyage from Plymouth, England, with about 100 pilgrims aboard, bound for Virginia to establish a private permanent colony in North America." (Roark, et al, 2007). Arriving on November 21, at what is now Provincetown, Massachusetts, 41 of them signed the famous Mayflower Compact. "A small detail of the pilgrims, led by William Bradford, assigned to select a place for permanent settlement, landed at what is now Plymouth, Massachusetts, on December 21." (Roark et al; 2007).The text of the document read: "We, having undertaken for advancement of the Christian faith and the Honour of our King and Country, a voyage to plant the first colony in the northern parts of Virginia, docovenant and combine ourselves together into a civil Body Politick, for our better Ordering and Preservation, and Furtherance of the Ends aforesaid, andenact, constitute and frame such just and equal Laws, Ordinances, Acts, Constitutions an d Officesas shall be thought most meet and convenient for the General good of the Colony into which we promise all due Submission and Obedience" (Roark, et al; 2007)Shortly before Charles I dissolved Parliament in 1629, "many Puritans formed the Massachusetts Bay Colony and were granted a charter for colonization in New England". (Roark, et al; 2007; pp 77-101). In 1630 this group sailed for the New World, with elected governor John Winthrop to lead them. Aboard the ship Arbella, "Winthrop delivered a sermon to his followers about the significance of their journey and their duty as settlers to follow a righteous path and to adhere strictly to God's laws" (Roark, et al; 2007). He and his followers "established settlements around Boston in 1630." Unlike the Virginia colonists, "most migrants to New England were farmers or tradesmen of middle-class origin whocame as part of a family" (Roark, et al; 2007). Their "family ties reinforced their religious beliefs through interlocking instit utions of family, church and community". Unlike their Chesapeake counterparts, New Englanders did not scatter across the land, but settled in numerous small towns located either on the coast or along a river. (Roark, et al; 2007) "The townspeople's strong pietyenforced remarkable religious and social conformity in the communities. The word of God-not elaborate ceremony--- was the focus of Puritan services; and Puritans considered 'church' to be not the building in which they worshipped but the men and women who entered into a solemn covenant with each other and with God to lead a holy and righteous life." (Roark, et al; 2007). Since Puritans were Calvinists, "they believed Christians must discipline their behavior to conform strictly to their religious ideas. Calvinism also preached the doctrine of predestination whereby individuals were either saved or damned according to God's predetermined choice; and their covenant required the disciplining of the entire community; church member s were to observe the behavior of other members and report any transgressions to church elders whose job it was to punish violators of the community's covenant. The church had no direct role in civil government; however, "the Puritans believed that government was ultimately subordinate to the church". They sought to make public life fully conform to their view of God's law, "expecting strict observance of the Sabbath, refusing to celebrate Christmas and Easter, and censuring games of chance, music and dancing, among other things" (Roark, et al; 2007) The Puritans "created a civil government that was governed by Puritans for Puritanism; the leading officials in towns of the Colony were the 'freemen' who had to be male church members; they could vote for governor, deputy governor and other colonial officials. When the number of 'freemen' became too large to meet conveniently, each town agreed to send two deputies to the General Court to act as the Colony's legislative body".